Inbound: the customer calls

Phase release calls turned into sales centre visits

The week a new phase is announced, the sales centre phone never stops, and the reps are walking couples through the model. Every caller now hears the models, the lot sizes and what's included, and leaves with a visit booked.

When it starts

A buyer calls about a community, a model or an upcoming release, any day, any hour.

What the agent does

Answers from your price sheets and feature lists, takes their must-haves, books a sales centre visit.

What your team gets

A registrant with model, lot width, budget and timing, and a visit on a rep's calendar.

How it works

  1. Answers in the community's name

    On the first ring, Saturday afternoons included, when the model home is full and both reps are mid-tour.

  2. Talks models and lots

    Square footage, bedrooms, elevations, 36 or 40 foot lots, walkout or lookout basements, and what's standard, all from the sheets you publish.

  3. Gives only published prices

    Starting prices and lot premiums you've released are read as written. A price you're holding back stays with the rep, and she says so.

  4. Learns what they need

    Current home, whether they need to sell first, how many kids, home office, commute, and the move-in year they have in mind.

  5. Books the visit

    Two open times with a rep, a text with the sales centre address and hours, and a note on which model to have open.

  6. Signs them up for the release

    Every caller who wants it goes on the registrant list for that phase, with their preferred model and lot so the reps can sort the list before release day.

Example call

  1. AI agentThanks for calling Cedar Hollow Homes, this is Emma. Are you calling about Willow Creek or our new phase in Fergus?
  2. CustomerFergus. We saw the sign. Are there any bungalows?
  3. AI agentThere are two bungalow plans, the Ashby at 1,640 square feet and the Larch at 1,880, both on 40 foot lots. The Ashby starts at 879,900 on the current price sheet.
  4. CustomerThe Larch, does it have a main floor laundry?
  5. AI agentIt does, off the garage entry, and the basement can be finished with a third bedroom. Are you selling a home first, or is the timing open?
  6. CustomerWe'd sell our place in Guelph. We're hoping to move next summer.
  7. AI agentThat helps the rep plan. Want to walk the Larch model? I have Saturday at 11 or Sunday at 2 with Rachel.
  8. CustomerSunday at 2.
  9. AI agentYou're booked with Rachel Sunday at 2. I'll text you the address, and I've added you to the Fergus release list for a Larch on a 40 foot lot.

After the call: Rachel sees Sunday at 2 with "Larch, 40 foot lot, selling in Guelph first, move next summer" in the notes, and the couple is on the Fergus registrant list tagged for the Larch.

What your team gets

  • Sales centre visits on the reps' calendars with the model they want to see
  • Registrants sorted by community, model, lot width and budget
  • A flag on buyers who need to sell a home first
  • Every call's recording, transcript and summary in the portal
  • Weekend and evening calls answered while the model home is busy
Set up with you: The team loads your communities, plans, feature sheets and released prices, sets up a connection to your sales CRM (Lasso CRM or Sales Simplicity) and the reps' calendars, and agrees which prices she may read out.

Questions

Will it quote a lot premium you haven't released?

No. It reads the prices on the sheets you've published. Anything held back for release day stays with your reps, and it tells the caller a rep will go over pricing.

Can it tell them when the phase releases?

If you've announced a date, yes. If not, it says the date isn't set and adds them to the list so they hear first.

What if a buyer wants a rep right now?

It warm-transfers to the rep on duty when one is free. Otherwise it books the visit and the rep calls back.

Can it handle several communities on one number?

Yes. It asks which community they mean and answers from that community's plans and prices.

Hear it on your phone

Request a demo call and the agent phones you, set up for new home builders like yours.

Get a demo call